Drumroll: New Cover Revealed

by Betsy Ashton

Betsy Ashton, born in Washington, DC, was raised in Southern California where she ran wild with coyotes in the hills above Malibu. She protested the war in Vietnam, burned her bra for feminism, and is a steadfast Independent. She is a writer, a thinker, the mother of three grown stepchildren, companion and friend. She mentors writers and writes and publishes fiction. Her first mystery, Mad Max Unintended Consequences, was published in February 2013. The second in the series, Uncharted Territory, A Mad Max Mystery, came out in April 2015. In her spare time, she is the president of the state-wide Virginia Writers Club. She loves riding behind her husband on his motorcycle. You’ll have to decide for yourself if and where she has a tattoo.

July 30, 2018

My last post talked about how misleading the first cover for Eyes Without A Face was. My book isn’t about the Unabomber, Jihadi John, or Trayvon Martin. It is about a female serial killer. And that was what wasn’t clear with the first cover.

I needed a completely different look. I couldn’t go back to my original designer. He and I loved the face in the hoodie. He wouldn’t be able to kill his darling and come up with a new image.

I asked a host of friends for recommendations. Some had students who were looking for a credit, but who had never designed a book cover before. Others offered names of their cover designers. Unfortunately, many were booked solid for months. I reached out to a writer whose covers I loved. Turned out she and her husband have a design firm…

The rest is history. We discussed how to make the central image female. There could be no mistaking the sex of the killer this time. There could be no mistaking that this woman worked in the medical community. We wanted a female, Dexter-like creepy vibe, but not so creepy that readers would be turned off by the cover.

There could be no mistaking the fact that laws were broken, crimes committed. Kristen came back with something completely unexpected. And spot on.

I’ll be rolling out the re-release of Eyes over the next few weeks. Let’s hope sales explode all over the place. Let’s hope readers get the point of the book. Let’s hope they continue to root for the serial killer. Yes, most readers find their guilty pleasure when they like her.

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