I was going to call this post, “Bright Shiny Balls,” but I thought some people might take offense. Or not, as the case may be.
We live in an Attention Economy, where we are too easily distracted by bright, shiny objects. Try watching commercial television, where a man screams that you must, absolutely must buy this product immediately, but wait, there’s more because if you buy right this very instant, you’ll get two for the same price, except for shipping and handling. And when the commercial runs again in an hour, you get the same offer.
Our attention spans are shrinking daily. I used to believe that this all started with USA Today, which synthesized news articles to fit on one page. Only the main story in each section jumped to an interior page. Now, we get news snippets on important topics in all the local papers. “World Headlines,” “News in Brief,” etc. If we want “News in Long,” we have to go to a major newspaper or online to read a more comprehensive story.
I’m exhausted with everything that vies for my attention. I don’t want to know what’s going on in the world every single minute of the day. I don’t want to know that someone posted a picture of her dinner on Instagram. I don’t care if you took 100 selfies and posted them all on Pinterest. Sometimes, I like being in the dark, quietly writing with all electronic notifications turned off.
For the last two weeks in February, hubs and I were on vacation in Florida, where all the local news was about the tragedy in Parkland. We talked about this and other topics poolside with other guests at the Silver Sands Villas where we stay every year. Deep conversations. Rewarding conversations. Distracting, in a good way, conversations. As we were driving home, hubs commented that one thing he truly enjoyed was talking with and listening to people face to face. I agreed. So often our conversations are bright, shiny objects over Facebook, blogs, or email. God forbid, we have a conversation in Tweets or texts. Still, these bright, shiny objects make up most of our interpersonal communications today.
I vowed to control this Attention Economy by turning off notifications when I write, limiting news viewing to a time of my choosing, and not getting distracted by the myriad voices wanting me to do or buy something.
Oh wait, I have to jump off and buy one of the Slimming Sauna Shorts before the two-for-one special goes away. OMG! I got two pairs! See ya.